Sick of Paying for Computer Printer Inks?
It’s forever been a kind of lesson in economics how the manufacturers price a computer printer so that they lose 30% on the sale, but make up for it by selling replacement cartridges at a 1000% markup. Printer ink prices weren’t always this expensive.
Ink prices, over the last 10 years have gone up by about four times. You could easily buy a computer printer for $30 today and the very next month, spend about $70 on buying replacement cartridges.
If you are asking yourself why printer ink has to be this expensive, it’s a rather obvious question. HP for instance, has a $30 billion imaging business; they find that the printer business gives them three times as much in profits as their computer business. And most of those profits come from price gouging with inks.
Not every computer printer manufacturer is trying the same tack to stay in business though. Kodak, a company that’s been trying hard to find a footing ever since its photographic film business evaporated, has been wondering if it can turn the printer business model that every other manufacturer has been following on its head, and ingratiate itself to the consumer. Read the rest of this entry →
Incoming search terms:


