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The Mobile Marketing Plan from Apple

Apple has made some moves in the past a few months which involves a well-kept secret involvement in mobile advertising.

Apple filed a patent application a few months ago that came to the attention of the public. The contents of that patent application indicate a likely improvement in the manner that Apple could profit from its products-both hardware and software.

The facts of the patent describe what Apple called ‘enforcement routine’ software which means that the company will incorporate advertising into its hardware and software that consumers simply can not skip over.

The patent also states the truth that users will have to prove that they have either viewed or heard an ad just before being able to access the functionality features of the hardware.

As an example, an individual can’t use their iPod until they’ve watched the advertisement and then punched in a code to prove that the ads are already watched in their entirety. Read the rest of this entry →